Q-GO
International GTM strategy and service that delivered valuation and revenue. Big brand deals got company on radar for a future exit.
Q-go was a sixty person Natural Language Processing technology company based in Amsterdam. The company had raised 12+m euro including Prime Ventures and Newion. Doing 5m ARR and established a dominant position in Europe with KLM, Air France, Lufthansa, similar finserv clients. But no similar clients in the US. Within 5 months we did a full growth marketing and sales campaign, closing United Airlines and Bank of America for six-figure ARR.
Goal
Grow the US business by acquiring like-clients in US. Financial services, travel, and entertainment.
APPROACH: Market Development & Enterprise Campaign
500 accounts in travel industry, utilizing physical and digital marketing tactics (3 months)
Expanded into two other verticals, and added monthly thought leadership webinars (2 months)
Closed two US flagship clients with a big brand names by month 6. Build the growth engine for US around this success (7 months)
OUTCOMES
Company valuation grew significantly.