Hippo - Bloomreach

international go to market for Sales & Marketing Cooperation

Implemented Customer Success program

negotiated 2nd largest deal of year

Hippo was a top open source SaaS platform for omnichannel content management. The company had just landed Disney as a new client and wanted a more structured approach to international markets. We developed a customer care program to ensure retention and expand existing clients. This resulted in a 50% increase in annual subscription from flagship clients like Fidelity and saving the Disney relationship after the client complained the product was not delivering. By using an integrated approach (networks, techniques and technology) for remote growth international became a business driver. The company merged with Bloomreach to become a category leader in AI powered customer experience.

 
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Goal

Strengthen existing customer success and expand flagship clients.

APPROACH: SME Market & Enterprise Expansion

  • Campaigns into US using Berkeley and other alumni networks, meeting with top existing clients

  • Supplemented existing US team by bringing more sales capacity for deals, helped close 2nd largest contract of the year

  • Implementing a new customer care program

OUTCOMES

Company had a more integrated process for sales, marketing and customer care. Demonstrated ability to upsell existing clients and save critical customers..

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