azeti

Closed & Enabled Cisco, Dell, Intel as global OEM Partners

Triggered funding at higher valuation.

azeti is a Berlin-based IoT for infrastructure platform and portfolio company of Earlybird. An Earlybird partner had become the CEO of one of portfolio companies. He wanted to see an exit in two to three years and began to see international growth as a key. Having raised 17m euro the company was tackling a 160b euro market and was active in 30 countries but not in North America. We began with a list of 25 global IoT market leaders like SAP, Siemens, Cisco. Nine months later, we’d closed an exclusive contract for global deployment as Cisco’s first ‘app’ inside the Linux guest system on routers for all IoT for infrastructure engagements. This meant being showcased by new CEO of Cisco and being sold thru the Cisco sales organization on a global basis. Intel and Dell shortly followed, as did the next funding round. Recently acquired by a German industrial.

Goal

Develop strategic partnerships and shorten fundraising time.

APPROACH: Market Development & Strategic Partnerships

• Growth Discovery in the United States into more than 100 strategic accounts

• Connected into 150 US and European VCs, leading to funding round

• Expansion into the US market (6 months)

OUTCOMES

Exclusive OEM partnership in IoT with Cisco. First enterprise application deployed on Linux guest system on industrial routers. Initiated future partnerships with Dell and Intel. Successfully closed the funding round that in turn, led to an exit.