Synerise

Engaged three market segments leading to POC request from Top 5 US retail brand in < 5 months.

Synerise is one of the high potential enterprise AI companies in Europe. With 200 employees and global expansion ramping up in nearly every global market the company was looking for an agile approach to engaging the export markets and complement the Microsoft partnership rolling out. Global Expansion and CMO capturing requirements from the US market directly. Met senior Executives at brands like Wells Fargo, William Sonoma, Viacom/MTV and built GTM strategy. More than 50 major retail brands VP of Digital Execs in Chicago, Seattle and San Francisco were engaged, and head of eCommerce from a top 5 retail brand was open to a Proof of Concept with Synerise.

Goal

Complete market validation within three key industries: financial services, retail, and entertainment.

APPROACH: Market Development & US Campaign

• Discovery of strategy for two key verticals, with vertical advisors from the Berkeley community, a director and VP executive

• Engaged 50 retail digital VPs including POC request from top brand

OUTCOMES

Shorter cycles with bigger companies, validation of growth blueprint before major investments made in the market.