PrivacyCheq

Strategy and 6 European market expansion. closed first revenue outside US market in GDPR solution area.

A leading US-based SaaS company in data privacy for COPPA (Child Online Privacy Protection Act) Privacycheq wanted to position itself for the GDPR. Solution needed to be brought to select markets in Europe. This meant working with CEO, UK Head of Sales, Product Head to define strategy and coordinating GTM engaged in six European markets including Germany, UK, Estonia (Baltics), Poland, Belgium and The Netherlands. Closed first revenue in Europe. Focus was on defining and leading growth operations to close opportunities with new customers.

Goal

Support Europe rollout and adoption of SaaS solutions for GDPR.

APPROACH: EMEA Market Development & Paid Acquisition

• Defined target markets, verticals, discovery into 6 new geographies

• Discovery Roadshows in DACH, UK, Benelux, New Nordics, CEE

• Defined sales and marketing activities, worked with management and team to execute into markets and build partner network

OUTCOMES

Successful Europe market engagement and GTM growth.