COMMON GROWTH TERMS

Chief Revenue Officer: A chief revenue officer (CRO) is a corporate officer (executive) responsible for revenue generation processes in an organization. In this role, a CRO is accountable for driving better integration and alignment between all revenue-related functions for a given market segment, geography or industry including marketing, sales, customer support, pricing, product positioning and revenue management.

Data Science: Data science is a multi-disciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data. Data science is the same concept as data mining and big data: "use the most powerful hardware, the most powerful programming systems, and the most efficient algorithms to solve problems". We believe data and automation can be leveraged from the beginning, and add competitive growth.

Digital Transformation. Digital Transformation is the use of new, fast and frequently changing digital technology to solve problems. It often utilizes cloud computing, reducing reliance on user owned hardware but increasing reliance on subscription based cloud services. Some of these digital solutions enhance capabilities of traditional software products while others are entirely cloud based. Some of these digital solutions enable - in addition to efficiency via automation - new types of innovation and creativity, rather than simply enhance and support traditional methods.

Global Venture Exchange: Through the years we've fostered a community of experts perfecting the Growth 2.0 approach, where transformation veterans, millenial data science practioners and entrepreneurs can share insight and forge new blueprints.

Growth 2.0: We believe when the right people are asking the right questions, you'll get the best ecosystem of blueprints, people networks and technologies supporting your team and applied to your data. We call this Growth 2.0, aka ‘Growth Science’. Growth 2.0 implies ability to use fewer resources to grow revenues, geographies, market segments to capture returns for shareholders. Growth for its own sake is not the goal. In post COVID world growth can aligned with goals of the business, and solve challenges faced by communities and the planet. We have practiced an approach to discovering and growing strategic markets, turning ‘growth science’ into a straightforward business accelerator for startups growing and industry transforming.

Scaleup: A term used to describe a company that has validated its product within the regional marketplace and has proven the unit economics are sustainable and competitive differentiation works in that local market. They do not yet know the fit internationally, or if they do have global clients they recognise there is still work to be done to engage market segments effectively as a differentiated solution for both inbound and outbound revenue.

Transformational leadership A theory of leadership where a leader works with teams to identify needed change, creating a vision to guide the change through inspiration, and executing the change in tandem with committed members of a group.

Maturity Continuum: A GROWTH JOURNEY

●MATURITY 5: “We are already in the market and considered a category leader.” Uncovering strategic insights and flagship clients will make existing team more effective. Strategic accounts are rarely covered with the level of intensity needed to break through.

●MATURITY 4: ”We are not yet in the geo with our own team, but we do have revenue streams from there.”

●MATURITY 3: “We have local industry leading clients, but not in export markets yet.” Strategic market segments are your biggest focus group and can validate your local champion requirements.

●MATURITY 2: ”We feel we’re not ready for global market activities. We need to get something ‘right’ first.” By extending into the market, then ‘retracting’ – you get insight & results without risk.

●MATURITY 1: “This is something we should do next year.” The earlier the company tests its global market assumptions the better spends money and time. This goes for sales strategy but also for product development and other functions of the business.

As us for a growth maturity assessment or 1 hour coaching call.

How to Start

●“How involved do I need to be?” Leadership commitment: 2 hrs each week, ‘get things out of our way’, join on 1+ US trips through the project.

●“How to start?” We blow up the traditional structure of startup cooperation, and can work in many ways. If you are ready to start, let us offer a free 1 hour Coaching call on challenge of global growth. Try a service, joining a tour or the Growth 2.0 community.