Rightnow Technologies

Market and international team development for Natural Language Processing, Chat and Social Monitoring across 60 person sales, marketing and business development team.

Rightnow was the 2nd fastest growing cloud company and considered Natural language processing a differentiator for customer care lifecycle. NLP needed to be embedded into solution sales in North America, Europe and Australia for business development, sales, marketing and customer care teams. This meant working with business unit CMO, Head of Sales, Product Head to define strategy and coordinate team across Europe, Asia and US. Focus was on defining and leading global process for outbound/inbound to close net new opportunities and expand existing clients using the NLP engine as differentiator.

Goal

Support post acquisition global rollout and adoption of Natural language processing solutions.

APPROACH: Market Development and Growth Engine

• Defined targets, teams, collateral, battle cards (1 m)

• Roadshows across many geographies and joint sales cycles in Australia, North America and Europe (6 ms)

• Worked with team to embed learnings and performance metrics

OUTCOMES

Successful post integration adoption of the new technology.